Simply put, we believe that all pets should wear engraved ID 24/7 because it's their quickest passport home if they get lost!  That's a fact.

So we developed a range of high quality dog and cat ID tags that are pretty darned stylish too. The engraving is deep and clear and our tags are robust.

We've also created a range of complimentary dog collars and leashes, tailor made by us in Southern California! Each one is hand crafted, stylish and strong and made with a lot of love, with your fur kid in mind.

We believe we offer one of the best product guarantees in the business too, which isn't always easy to find in today's market.

We treat every order as if we were creating a gift for one of our best friends, and that makes our job an awful lot like fun!